Old Mill Road Media Announces The Sale Of Four Iconic Vermont Publications To Green Mountain Media Group

[EAST ARLINGTON, VT] — Old Mill Road Media is thrilled to announce the sale of four of its flagship Vermont titles— Stratton Magazine, VERMONT Magazine, Manchester Life, and THE GUIDE—to Green Mountain Media Group, a Vermont-based company owned and operated by Jen Kane Paterson and John Paterson.

The transition marks an exciting new chapter for some of Vermont’s most beloved publications, and the future of independent media in Vermont and the Berkshires is looking brighter than ever.

“I’m thrilled that John and Jen have accepted the stewardship of these magazines, which have celebrated our community for decades,” said Dr. Joshua Sherman, CEO and Publisher of Old Mill Road Media. “Stratton Magazine has been a pillar of the region for over 60 years, THE GUIDE and its predecessor (The Vermont News Guide) has been serving local readers for over 80 years, and VERMONT Magazine has featured stories from around the state for almost 40 years. When you inherit titles with that kind of history, you don’t really ‘own’ them—you just care for them until it’s time to share them with the next custodian.”

Over the past year, Sherman has worked closely with Paterson as part of the Old Mill Road Media team. “It became clear that John and his wife, Jen, were the right fit to care for these publications. Given their extensive career backgrounds in print media, digital media, and finance, John and Jen are the perfect people to carry these publications into a successful future.”

While Green Mountain Media Group, based in Weston, VT, will assume ownership and operation of Manchester Life, Stratton Magazine, VERMONT Magazine, and THE GUIDE, Old Mill Road Media will continue as publisher of Berkshire Magazine, and will remain actively involved in Vermont’s musical and cultural community via its state-of-the-art recording studio, Old Mill Road Recording.

“This truly is a dream come true,” said John and Jen Paterson in a joint statement. “We are deeply honored to become the Publishers of Stratton Magazine, VERMONT Magazine, Manchester Life, and THE GUIDE. We moved here, because we love Vermont, we love this community, and we love what these publications represent and offer to the community”

A seasoned veteran of the national publishing, marketing, and advertising industries, John Paterson brings decades of experience to his new role at Green Mountain Media Group.

After graduating from Dartmouth College, Paterson spent nine years at Time Inc., working primarily with the PEOPLE magazine franchise and helping to launch and drive advertising sales for InStyle, Teen PEOPLE, and PEOPLE en Español. He later served in sales management roles for the Meredith Corporation, developing custom programs for leading titles such as Better Homes and Gardens, Family Circle, American Baby, Fitness, Traditional Home, and others. In the digital space, Paterson co-founded and later sold a leading online corporate recruiting platform and has spent the last decade building targeted print and digital programs in the healthcare sector at companies such as PatientPoint, Health Media Network, and CheckedUp.

On the personal side, Paterson’s Vermont roots run deep. His parents moved the family to Vermont in the 1980s, and his mother – a noted children’s author – still lives here, as do his sister and her family.

Jen Kane Paterson, who will be overseeing the financial side of the business, has a thriving independent wealth management business geared towards serving high net worth individuals across the country.  Jen graduated from Colgate University and enjoyed a career in investment banking and institutional research sales at Salomon Brothers, Goldman Sachs, and Banc of America Securities.  She was also a Partner at a major FinTech company, before starting her current practice.  Jen’s love of Vermont was fueled by her passion for horses, having competed in the Hunter and Jumper divisions at the Vermont Summer Festival in Dorset over the last three decades.

After many years spent visiting the Green Mountains, John and Jen moved their own family to the Manchester/Stratton region and now live on a small farm in Weston with their two children, who attend Burr and Burton Academy.  The family enjoys the full calendar of Southern Vermont’s skiing, mountain biking, festivals, concerts, and village life.

Paterson added that one of the most meaningful aspects of the transition is that the extraordinary core team from Old Mill Road Media will be coming along as Green Mountain Media Group launches.

“As we step into this role, we’re not starting from scratch—we’re moving forward with many of the same people that readers, advertisers, and community partners already know and trust,” said John Paterson. “Kim Jones has nurtured deep relationships with advertisers and local businesses for decades. Art Director Len Kenyon has been the creative force behind the look and feel of these magazines; and core staff members like Jen Hathaway, Craig Light, and Donna Burgess have been indispensable. We’re incredibly grateful to keep the team together.”

“I’m so excited to continue my work as Editor of Manchester Life and THE GUIDE under Green Mountain Media Group’s leadership,” said Megan Demarest. “It’s been an honor to help shepherd these publications through periods of change, and I’m excited to keep telling the stories of the communities we serve alongside such a dedicated team.”

“I couldn’t be more optimistic about what’s ahead—for Green Mountain Media Group, for Old Mill Road Media, and for the communities we serve,” said Sherman. “At the heart of all of this is a spirit of community. These magazines have always been about connecting neighbors, celebrating local stories, and shining a light on the people and places that make this region special. That mission continues—and we are all just so excited for what comes next!”

Paterson added this thoughtful summary: “The multi-generational legacy of editorial excellence and community connection that we are inheriting aligns perfectly with our continuing mission to inform, inspire, and engage Vermonters – and all those who love Vermont.”

For more about Old Mill Road Media, go to: OldMillRoadMedia.com

For more about Green Mountain Media Group, go to: GreenMountainMG.com

ABOUT OLD MILL ROAD:

Old Mill Road Media is the publisher of BERKSHIRE Magazine and Music in the Berkshires. In addition, Old Mill Road offers a full range of media services, including Audio and Video Production, Graphic Design, Website Design, and Social Media management. Old Mill Road Recording is a state-of-the-art destination recording studio. Thoughtfully organized for comfort, flow, and versatility, the NAMM TEC® Award Winning Studio provides the opportunity to record pristine sound with top of the line equipment, all while overlooking a breathtaking river view in the heart of the Green Mountains of Vermont. In-house GRAMMY® Winning engineer, Benjamin J. Arrindell, has 30+ years of experience recording and mixing for such notable artists as Aretha Franklin, The Temptations, Mary J. Blige, Yolanda Adams, Janet Jackson and Busta Rhymes. The studio’s corporate clients include Netflix, The History Channel, 20th Century Studios, Penguin Random House, and Blumhouse Productions.

ABOUT GREEN MOUNTAIN MEDIA GROUP:

Green Mountain Media Group, LLC, is a Vermont-based, woman-owned business; owned and operated by Jen Kane Paterson (Owner) and John Paterson (CEO / Group Publisher). Headquartered in Southern Vermont, the company is dedicated to celebrating local culture, community, and place through thoughtfully-produced, reader-focused publications. Green Mountain Media Group now serves as the publisher of Manchester Life, Stratton Magazine, VERMONT Magazine, and THE GUIDE, building on decades of editorial excellence while embracing new opportunities in digital storytelling, community engagement, and regional partnerships.